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SERVICES
While primarily a turn-key sales platform, Evolution's full suite of services can help take a brand from concept through production, from market planning to in-market sales in multiple major markets across the United States.
Each facet of the brand building process is tackled through an integrated approach: design must be compelling, but functional; sales must work in concert with marketing efforts; workflow must be fluid through the Three Tier System; case volume is developed at the account-level bottle by bottle.
BRAND CREATION
FROM CONCEPT TO PRODUCTION
• Market Analysis
• Naming
• Brand DNA/Identity
• Narrative Development
• Liquid Development & Sourcing
• Visual Identity & Package Design
• Bottle Design & Sourcing
• Business Plan Development
• TTB Approval Oversight (Formula & COLA)
• Production Management
SALES PLATFORM
FROM BRAND TO BUSINESS
• Importer/Compliance Alignment
• Trade Marketing
• Existing Sales Force
• Brand Validation
• Distributor Alignment
• Distributor Management
• Budget Management
• Sales & Marketing Execution
• Account Development & Management
MARKETING
FROM PRODUCT TO BRAND
• Category Research
• Target Market Research
• Brand Strategy
• Cost of Goods Analysis
• Pricing Strategy
• Marketing Material: Development & Production
• Go-to-Market/Launch Planning
• Sales & Marketing Planning
• Sales Forecasting/Projections
• Budget Development